10 Things You Can Do With Little Effort to Improve Web Analytics

1) Be sure to understand the reason for your web site. Is to sell something, capture email addresses or just to provide valuable information to your target audience. If there is no money involved then it is just a hobby. Action: Write down the reason for your web site.

2) Be sure that I am contributing content that is deserving of the world to read. Then measure your successes by looking at how many readers subscribe to your RSS feed or email feed for your site to see how valuable the readers see your site. Action: have a call to action to encourage readers to subscribe to your blog at the end of each article or post. Start to track the numbers of RSS readers each month.

3) Start to get your readers to comment on your blog by asking questions or having a controversial story that gets your reader engaged. Measure the numbers of comments as an indication that your readers are enjoying your site. Action: Have a call to action in your blog post or article that encourages readers to comment. One good way is to ask a question to elicit a response.

4) If you have something to sell on your site, it is important to measure the conversion rate for your visitors. Google’s webmasters tools has the ability to capture the conversion rate for your site for free. Action: Set up Google webmasters tools and start to measure your conversion rate. Extra credit Action: set up a split test to drive improvement in your conversion rate.

5) Start to use a keyword report to see what keywords people are using to find my blog. Compare your articles to the keywords people used to come to your site and determine if you are using an optimized keyword strategy for your site and how you can improve your articles to better meet the needs of your visitors. Action: Review your site analytics from Google analytics or other source each month to track and improve your keyword strategy for your site based on what keywords people searched for to arrive at your site and the bounce rate for those keywords.

6) Be sure to measure your bounce rate by keywords. If you have a high bounce rate for a particular keyword, possibly you want to drop that keyword or enhance the value your reader gets when they arrive at your site looking for the answer to their problem or need when they searched for that keyword. Look at your top 20 entry pages, top exit page and top pages with high bounce rate and then take action to improve the value provided to your reader on these pages or evaluate changing the keyword for the page to better match what visitors are looking for. Action: Track your bounce rate by keywords each month with the goal to reduced the bounce rate on your targeted keywords by providing better value based on the desired results your reader is looking for.

7) Be sure to set a goal for your website for the next 30 days. The goal should not just be “get more visitors” because morevisitors are not a good business goal. Set a goal like get more comments because it shows reader engagement or set a goal of more RSS readers because it shows that your readers want more of what you have to offer. If you have a site that makes money, measure the income generated and set a goal to increase the income. Be sure to measure increased income against the conversion rate so you can work on conversion rather than just getting more visitors. Track things that will tell you why you had a spike in sales. When measuring conversion, you have a better idea of how well your sales funnel is working. Action: Write down the goal for your web site for the next 30 days and have tracking in place to measure the results so you will know what worked and what did not.

8) Be sure to turn your analytics data into information. The web is full of data, yet it is the wise person that can interpret the data and use it to modify the web site and predict future behavior. There are many tools to help know what your readers are doing on your site. What are the hot spots by using a heat map program or use split testing to determine what page converts better. Action: Analyze the data you get from your web site and pick a few key comparisons that you can track over time so you are dealing with information instead of just data.

9) Measure you web site ROI by tracking your goals. Did you get more work, sell more products, or get more speaking requests? Measure your ROI against your costs like time to build the site, cost of advertising, opportunity cost and numbers of visitors. Then make small changes and track the improvements. Action: Set up metrics to know how much time you spend on your site, how much money or time you spend on advertising so at the end of the month you can compare the investment to the desired results.

10) Set up feedburner for your RSS feed so you can track the subscribers, stories they read and other relevant data that you canturn into information that will improve your sites success. Action: Set up Feedburner for your site and look at all the data available to you and find out what articles are being read more often so you will have a better idea of what your visitors are looking for and interested in. Provide more of the information that you find they open and read and less of the information about what never gets opened and read.

Sign up to the RSS feed for this blog.
What is your favorite way to measure your site performance?

10 Easy Ways to Improve Web Analytics is a post from: Clay Franklin Strategic Thoughts

Quansite is a Social Media Marketing Platform that is perfect for Blogging, Marketing pages, One Time Offers, Video hosting, Video blasting and Social bookmarking. It is based on a wordpress platform yet has years of development to have all the work done for you automatically.
When you write a post, it is distributes automatically and bookmarked for you the correct way. The Video feature automatically distributes or Blasts your video out to video sharing sites.
Quansite is an awesome automated system that finally puts you in complete control of your online presence. It boosts your traffic, makes list building a snap, and increases sales conversions by over 400% with pushbutton ease. Best of all, within minutes this system instantly creates a New Media Marketing Web site that works *FOR* you even while you sleep.
If you’re in a rush, you can check it out here: Quansitehosting.com

How does it work?

All you do is sign up for membership and order your site which is installed for you on your own domain in mere minutes. With just a few simple setup steps by following the set up wizard and the Quansite system is ready to go to work FOR you!  It is the only web site that works for you instead of requiring you to work it.

You just do what you would normally with a blog, Web site, or sales pages. Quansite takes each of your actions and produces a 10-to-1 return by;

- Instantly creating keyword optimized site structure for you
- Immediately creating dozens of channels of qualified traffic from Social Media Sites
- And quickly securing top search engine rankings with the built in bookmarking system and video blaster

It is all done with the simple push of one button, and all done behind the scenes saving you hours of work.

And Quansite doesn’t stop there.

Getting visitors to your site is only half the battle. Getting them to take action once they are there is what counts. And this is where Quan$ite™ is a real workhorse for you.

In business there is always a balancing act between doing it  your self and having someone else do it for you.  Quansite works for you and saves a lot of time and frustration.  I am a bit frustrated writing this post as wordpress spell checker just jumbled up the post.  I am looking forward to working on my AskClayFranklin.com site because it is a Quansite and it automates many of the tasks including addling links to videos and pictures.

I will be writing a post on my AskClayFranklin.com site and it wil be interesting to see how this post ranks on this 10 year old site to a post on my new site that is only a few months old and only has one post because of the new media social marketing built in that works automatically for you.

Here are some of the benefits of using Quan$ite for you web site and hosting to get higher sales conversions:

- A New Media optimized landing page (key for list-building and avoiding the Google slap)
- The option to turn ANY page into One Time Offer page with a single click!
- Auto link cloaker built right in to protect your affiliate or tracking links
- An exclusive “Audio/Video Action Motivator” that literally moves your visitor to the page you want at the end of an audio or video finishes playing on your Quansite site. Wow this is totally cool

The fact is –Quansite™ is an online persuasion machine!

But there’s even more!

Quan$ite™ is a complete Content Management System for non-techies. People from a 12-year old to a 66-year old grandmother are using to build big lists and make more sales.    Quansite is a marketing system that works for you while you sleep or go tot he beach.

It save you time and money since the built in features take the place of hiring a programmer to build customized marketing and one time offer pages.

- One-click creation of sales, registration, and other *action pages*
- Instant navigation menus and keyword optimized archives
- Change your site layout and swap out your site header with the push of a button
- Insert ads, images, or any other code you want just about anywhere you want on your Quansite™ with absolutely no knowledge of HTML
- And much more

Just go to Quansitehosting.com and you’ll get a better idea of how this feature rich New Marketing System can save you time and improve your sales.

I want to help you be successful and working with team mates is a sure way to improve chances of success.
I am here for you to help you with your Quansite strategy and will be hosting a Quansite training session every month for all the people that take action and sign up on my affiliate link when they decide to try out Quansite for their business. 

To our success in business and life,

Clay

What is a Quansite? is a post from: Clay Franklin Strategic Thoughts

Making money on line is easy for some people and difficult for others. There are a few key ingredients that separate the winners for the rest.  95% of new Internet Marketers give up and go back to the drudgery of working for someone else.  Be in the top 5% and be proud of your success by following these 10 easy tips.
1) Work hard.  There is no secret or magic button.  Sure watch the secret and use the law of attraction because it is important to believe in yourself.  Listen to the expert Rich Schefren and he will say “The Secret and hard work equals success”
2) Do not get distracted.  Rich will tell you to turn off your phone and close email and social networks and set your kitchen timer for 50 minutes of undistracted work.  Rich also will tell you it takes 2 hours to get in a groove in your work.  This means that if you get distracted every 20 minutes you basically will not get any work done.
3) Take time to think.  Many people go day to day without really spending time seriously thinking.  One way to help is to change your environment, go to Starbucks or the park and spend a few hours thinking and writing down your ideas.
4) Keep a journal.  Each day write in your journal what worked and how you can improve the results or process you worked on that day.  Just about every top marketing guru keeps a journal like this.
5) Empty your brain of stuff you need to do to make room for new ideas.  If you have a broken door knob to your office every time you see it it will use brain cells to remember to fix it.  Take the time to fix all the little annoying things that you see every day or are on your mind.  It really frees up brain cells to think about bigger and better things.
6) Create a plan and follow it through to monetization.  So many self employed people have trouble to stay focused on one project at a time.  Multitasking is bad.  It should be called limited attention because when you allow your brain to think of more than one thing at a time, it is not working full strength for you on the one important thing that needs to get done.  “Have a clear vision of what you are trying to create” quote from Cash in a Flash Book
7) Prioritize your activities.  Always do the thing that will result in making money instead of checking email, sending a tweet or updating Facebook, try finishing that special report needed to acquire prospects.  One good way to do this is to write down 3 things you will accomplish each morning.  If you are not sure what project to do, assign probabilities and weights to the time and revenue and pick the one that best meets your needs of low time or high money.  Read more about making a decision.
8) Be grateful.  Each day write down 10 things you are grateful for because being grateful is very powerful to get your mind thinking the right way.
9) Take action and revise later.  Perfection is not as important as timing.  Get it done so it is acceptable and get it done sooner rather than later.  Think 80% solution rather than perfection.
10) Create a sales funnel.  Start with finding prospects, capturing email addresses, offering something of value like $50, and then offering ability to learn more with another product or up sell.  People do not like to be sold to.  People do like to buy things.  Only talk benefits and not features and find the emotional need that can be filled with your product.  Promise a big benefit or or delivery from pain or problems.  Provide results in advance, give away your best stuff to help you prospects along the way to the solution.  Then you can offer a product or solution to get the rest of the way to the destination.

PS) Mastermind with like minded individuals.  Going it alone is always more difficult than working as a team to bounce ideas around and get suggestions about your ideas and plans.  You do not need to hire employees, yet it is important to associate with other successful people.  One of the easiest ways to achieve this is to join a mastermind group or form one yourself.  If you are wondering where you can find a mastermind group quickly and easily, read about Lynn Terry’s Elite mastermind groupon this blog post.  When you sign up on my affiliate link, you will get a special report download link on using social media marketing to help you use the Internet to promote your business in an easy low cost way.  You will also be a customer and helping someone else make it on line and that is something of great value.

How to make money online fast – 10 easy success tips is a post from: Clay Franklin Strategic Thoughts

Great book - Highly Recommended

Wow! “Cash in a Flash” Make Money in Slow Times is a great book. Robert G. Allen and Mark Victor Hansen have captured the essence of how to modify your thought process to enable you future desires to become reality. I am not a book reader and prefer videos for my learning, yet occasionally I read a book all the way through. Cash in a Flash will be one of those books that I actually read all the way through,

Why is it so great? The main reason is that once you start to read it, you get excited and start to believe in yourself. I am only on page 37 and felt compelled to share the excitement with you by writing this blog post.

I have been to Frank Kern’s Mass control Seminar and studdied the material in the class and love every bit of the information and learnings. It is a really good home study course to help you connect with your customer and even how to make money. Cash in a flash has some of the same flavor as Mass Control in that it talks about visualization of a future event like Frank’s most popular DVD ever, “Core Influence”. If you get a chance I encourage you to watch it as it is really good.

I just wanted to share with you the excitement I am feeling now reading Cash in a Flash and encourage you to go buy and read the book. Mass Control costs $2,000 and is worth it. Cash in a flash only costs less than $20.00 and I believe it can change my life by changing the way I look at things and what I do with my time. If this sounds interesting to you I suggest you buy the book, read it and then come back here and leave a comment and let me know what you got out of the book. This way with all the comments, others coming and reading the review will get a sense of the true value of taking action and how a simple book can enlighten them to the roadmap to success. Cash in a Flash – Earn Money in Slow Times is an excellent read and worth the few dollars and time investment to read it.
I am going back to finish the book now, leave a comment and look forward to hearing from you.

,

PS: I almost forgot to tell you about Robert and Mark’s on line resource center that includes audios, videos and other resources to help you on your journey to Cash in a Flash. The online resource center is included just for buying the book, very cool indeed.

Cash in a Flash by Robert G Allen and Mark Victor Hansen Book Review is a post from: Clay Franklin Strategic Thoughts

Bayes Decision rule is a easy to use formula to help you make a decision.
For a wide category of problems under conditions of uncertainty, Bayes Decision Rule is a simple way to look at things differently.

Imagine you have three big ideas
and they are all really great ideas with large potential for payoff.
Let’s say you are also short of time and cash.
Lets look at the situation:
A = high cost, high time and huge payout
B= no cost, medium time, large payout
C= low cost, medium time, and medium payout

Lets assign weight to the variables by assigning a simple favorite #1 to the least favorite #3
A = high cost (3), high time (3), and huge payout (1)
B= no cost (1), medium time (2), large payout (2)
C= low cost (2), medium time (2), and medium payout (3)

Now let’s add the numbers for each option.
A = 3+3+1 = 7
B = 1+2+2 = 5
C = 2+2+3 = 7

In this example since we rank ordered with one the best, we will choose option “B” since it has the lowest number.
The results change depending on what is most important to you and how you rank each item.

Here are the basic steps:
1) List the alternatives.
2) List the possible variables like time, cost, money, future event or state.
3) Assign probabilities to the variables.
4) For each alternative determine the net result or payoff.
5) Evaluate each alternative by computing an expected return
6) Select the alternative with the highest expected return based on your weighting of the probabilities of the variables.

See the video for another example.  I will add a few other videos with examples and see about cutting down the time on the first video for you.

I am interested in the ways you make decisions and look forward to reading your comment.



How to Make a Decision with Bayes Decision Rule is a post from: Clay Franklin Strategic Thoughts

Its interesting to wonder what to do today, yet most of us follow our habbits or daily routine.
Many people can go years without really thinking that much about what they are doing besides following instructions or doing what they always do.   If we take a few minutes each morning to list 10 things we are grateful for and three things you want to accomplish that day, you will be surprised how much your life can change.

Being grateful is a very powerful tool.  By making a list of what we are grateful for each day helps put our brain in a new perspective.  This new perspective helps frame our activities and also helps prevent self pity and and depression.  Each day has the opportunity to bring us a new exciting experience that will change our life forever.  When we worry about past actions or try to change our past, it takes away brain cells that could be used to help us achieve new achievements.

Try making the list today of 10 things that you are grateful for and 3 things you will accomplish and leave a comment on how it works for you below.

Create Your Destiny is a post from: Clay Franklin Strategic Thoughts

Guided Profit System Case Study by Clay Franklin
I have been a successful internet marketer for 8 months, or so I thought.
I spend a bundle on internet marketing products and study until the cows
come home and I still don’t even have a steady income to pay the bills. I
have become quite the student and my credit card is well known in
internet marketing guru circles. I have been following Rich Schefren since
his launch of Strategic Profits and the release of “The Attention Age
Doctorine”.
I am totally into success on line and know if I am not willing to invest in
myself that I would not stand a chance online against the sharks and
whales. I decided to enroll in Rich Schefren’s GPS program. It is an
intensive program with daily live lectures and homework and personal
coaching from Rich Schefren every day. I am so lucky.
So here I am working my butt off doing all this homework and learning a
new way to think and all of a sudden I started doing things differently. The
eclectic collection of stuff to sell on ebay now is a single item for an estate
wholesaler or Craigs list hound.  This will save time and energy and was not even on my radar
screen as an option to all the extra stuff, before I started thinking differently.  Sure they have childrens
books on how to burst evaporating clouds and all that but for me it is a new way of
thinking. One way to explain it is now it seems that each time I am faced
with a problem, I look at new ways to solve the problem than I did before I
started my GPS training.
Another item I realized in my training is that I was only monetizing my
business sporadically. Now I make a conscience effort for every tweet or
facebook update to have a paying link instead of a non paying link when it
is appropriate. Before I was working on having friends and now I am
working on having happy friends and making a bit for myself too. This is a
change because before I mostly just studied my new Internet Marketing
classes and now I am mapping out my problems in a new way that injects
paradigm shifts to burst the cloud or problem.
Now when I look at my amazon affiliate account I see clicks coming in. I
had 10 yesterday and these all came in for free. It was a tweet from
twitter like I always do, except now I am taking the time to add the affiliate
link and link tracking to my tweets and have already started to see the
results.
Thank you Rich Schefren and Thank You GPS Training for allowing me to
think differently for the rest of my life.

Rich has a Special One-Time-Only Special Teleconference With The Top “Operations Guys” From The Most Successful Companies In Online Marketing with limited seating for this call reserved for the first 500 people to sign up here  if you missed the teleseminar get this cool free report from Strategic Profits.

A Guided Profit System for Business Growth by Rich Schefren is a post from: Clay Franklin Strategic Thoughts

Hey I am heading out to the Gym, but when I get back I am going to be reading Rich’s new reports and Blog Posts.  I have been a bit slack so I have a bit of catching up to do.  I already printed out the 60 page report (fast draft mode on hp) so I can read it and make notes as I go.  Here is the link so you can get your copy.  There will be a small window tomorrow for a few lucky individuals to be able to sign up for personal coaching program with Rich.  In my opinion these are some of the best forward looking comprehensive fact based reports available year after year.  You probably already know what I mean.  OK got to go I typed too many words and am running late.

Clay

Rich Schefren’s new teachings available “Constraint Management” is a post from: Clay Franklin Strategic Thoughts

Hey all Twitter Friends of Rich Schefren’s 24 Hour TV Marathon This is the list of twitter names to follow from the chat window.
There is a box to add your twitter name if I missed you. I do not have all 24 hours. If you have it send it along and I will update the page. If you are not sure what I am talking about, go get a copy of Rich Schefren’s new Research Report on Constraints called “The Uncertainty Syndrome: The Entrepreneurial Emergency” and then go watch his 24 hour marathon live after you read the report here. I suspect it will only be up for a week or so so check it out and pick up words of wisdom each few minutes from the guru to the guru’s.

Twitter Friends of Rich Schefren’s 24 Hour TV Marathon is a post from: Clay Franklin Strategic Thoughts

 The test worked great and I had live video on my blog streaming from Rich’s office.  Click here now to see why over 1,500 people joined Rich to talk abou his new research report ”“The Uncertainty Syndrome”
” I am Building a tweet list for attendees. I missed a few so just add it to the comments below or send me a note on facebook and I will add it to the list. To get the list add your email to the box in the top right and then confirm it.
Broadcasting Live with Ustream.TV

Click here now to get “The Uncertainty Syndrome
”

UStream.tv Testing how a live feed works is a post from: Clay Franklin Strategic Thoughts