Viral Video How Did Old Spice Do It?

by Clay Franklin on July 15, 2010

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Today this video has had 6,373,286 views.

It is only 33 seconds long.

Viral Videos are viral because people want to watch it.  I specifically went to You Tube to find out why Old Spice has been a trending topic on Twitter.  I found this Video and thought it was amusing, entertaining, great video effects and super short.  The Title is short “Old Spice Body Wash”.  The call to action on the YouTube video page is to Share the video,  join the Old Spice Facebook Fanpage and to follow Old Spice on Twitter.

If you want a video to go viral.

1) The video should be short or by someone very famous.

2) The video should be entertaining or funny.

3) The video should be on YouTube.

4) The video should have a keyword in the title

5) The video should be publicized a bit to get it started.  Twitter, Facebook, Blogs, Press Release or if it is a highly searched keyword, it may just go viral by itself.

6) The video should be submitted to as many video sharing sites as possible.  I use a Viral Video submission tool that automates your video distribution to get distributed to all the best video sharing sites automatically.  Special $1 trial offer Automatic Video Submission tool

What other ways can you think of that helps a video go viral?  Leave a comment below.

{ 30 comments… read them below or add one }

EricCanja July 23, 2010 at 8:21 am

I had heard about this video while it was stirring a BUZZ – but I never made an effort to see it – maybe because I figured it would eventually get to me…

There are two issues that most people will face with the first recommendation, the creative ability or the technical know how to put a “short” video together and the fact that most people don’t have a “famous” person in their NETWORK.

With that being said – they are KEY to getting the attention most MARKETING professionals desire – along with the submission tools that are out there.

Getting a video to go viral is the DREAM of every person marketing a product/service/opportunity. Looking forward to challenge of putting my editing skills to use and creating enough interest to get some eyeballs.

Even half of the view the Old Spice video got would be nice.
EricCanja recently posted…2 Words That Will Improve Your Network Marketing BusinessMy Profile

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hindi news August 17, 2010 at 4:05 am

yeah nice and helpful video we can say.

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Shennan T. August 17, 2010 at 8:37 am

Interesting and thanks for the viral video tips.

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James August 17, 2010 at 10:49 am

I was trying to figure out ways to submit my videos to different video sharing sites. Thanks for the link to the video submission tool you guys saved me.

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spokane movers August 17, 2010 at 12:04 pm

These ads are simply brilliant and have also helped to improve Old Spice’s sales.

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Philadelphia Movers August 17, 2010 at 12:06 pm

Viral videos need to have something that will make people talk. They have to have something that will stand out, usually within the video, or possibly even the product they are selling. It needs to created a lot of buzz for the video to be seen by numerous amounts of people.

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Childhood obesity facts August 17, 2010 at 1:53 pm

very good blog. I agree with author. Thanke you for post :)

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garmin motorcycle gps August 17, 2010 at 5:30 pm

hahaha this video is hilarious. im one of those 6 million views hahahah. love it. good post and yes we must all come up with viral videos on our own to gain so much traffic.

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Arpit August 19, 2010 at 2:38 am

hahaha.

lol nice video and nice tips as well.

Thanks i have some videos not seen regularly :(

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Tim Ivey - La Crosse Web Design August 21, 2010 at 10:42 pm

I love these commercials.

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Internet Marketing For Newbies August 22, 2010 at 12:36 am

Great tips. I’m still a bit put off by making videos, but I know I need to dive in if I really want to make a name for myself.

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Simon August 22, 2010 at 1:09 am

Submitting and publicising a video is the easy bit. It’s having the creative skills to produce a great video that will make it go viral that is difficult. People will only link and share a good video.

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site builder August 22, 2010 at 10:00 am

COOL,
big like

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Best Web Design Company August 23, 2010 at 10:57 pm

I had heard about this video while it was stirring a BUZZ – but I never made an effort to see it – maybe because I figured it would eventually get to me…

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Ben August 24, 2010 at 1:28 am

Cool video. I love old spice and this video is simply amusing. It has nice effects, short and simple but straight to the point. Thank you for posting this. I will post this video on my FB. LOL

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Website Design in White Plains August 25, 2010 at 9:26 am

Video is something i never tried, good tips. I will be trying it soon.

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mac ipod recovery August 26, 2010 at 2:23 am

Yes, Videos are a good medium of promoting the product and attracting the customers. Now a days videos are very popular method of promotion this video is really cool.
mac ipod recovery recently posted…Recover mac ipod data updated Thu Aug 12 2010 6-15 am CDTMy Profile

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Josefina Agüello August 26, 2010 at 7:46 am

My partner was so proud of himself that he was already a loyal customer to that deodorant when he first saw the add on tv. haha he’s odd sometimes. Great add by the way, I wish I was online when he was doing the talk back!

Josefina Argüello – Search Engine Optimization

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Chris August 29, 2010 at 8:31 pm

I think if the video is unique, innovative and takes the viewer on a ride it goes viral easily.

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cazare alexandria August 30, 2010 at 10:59 am

I like this video and this tips.
Always a joy to read your articles, and always learn something new

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sally September 8, 2010 at 1:58 pm

I have been trying to get into the viral video, its tough…………..many millions in tv advertising probably helped this one.

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Bill September 8, 2010 at 5:23 pm

I remember seeing an Ellen episode with this guy. He is a very nice guy. Did you know that he used to do impersonations during his time as a wide receiver when he played football? I love his commercials!

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Clay Franklin October 14, 2010 at 12:56 am

Great comment. I appreciate the background information on the actor.

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Quadracentifiable September 16, 2010 at 3:19 am

Great article – Old Spice will live forever!!

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Nick Hurst September 16, 2010 at 7:02 am

I think the old spice videos are fantastic, they really show just what’s possible with a little thought. Bit like the meercat adverts really… catchy.

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Augustus September 23, 2010 at 12:44 am

This is such an excellent and insightful article . Took me time to read your post and some of the comments as well. I really enjoyed reading it. I must say that viral video is really amazing.

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Kathy Sammons November 3, 2010 at 1:54 pm

Clay it was great to hear from you. This video is great… their sales have gone up some staggering amount!! So, yes if you can get a video to go viral you are a “happy camper”.
Hope all is well, keep up the good work!!!

Peace…
Kathy Sammons
Kathy Sammons Dot Com

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Gainesville Preschool November 11, 2010 at 7:27 am

That was one of the coolest ad I’ve ever seen.I enjoyed watching it,great concept really amazes me.

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Jimmy January 7, 2011 at 4:49 am

The right audience – that’s what people need to target for their videos to go viral. We all can come up with creative stuff that’s unique and has its own merit, but it’s quite hard to target a particular audience and effectively utilize all social media tools for the same purpose.

Dang, I wish I knew how to do it. Would be awesome.

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Max Leaman December 21, 2011 at 10:48 am

Nice and funny video. I think short but sweet does it in terms of video adverts. You should also know the type of people who are interested in your product and try to catch their attention.
Max Leaman recently posted…Top Four Considerations When Buying a New HomeMy Profile

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