How to use search engine keyword tools to improve web site traffic is a tutorial to help you get more visitors to your web site using keywords and keyword software to determine the best keywords for your blog posts and articles. I was going to originally call the article “Do Keyword Research in 3 Easy Steps”. After you read the article you will see why I changed it to “Search Engine Keyword Tools to Improve Web Site Traffic”
Start your keyword research at the free wordtracker keyword tool. This will give you an idea of the daily search volume for your niche keyword. Once you find a good keyword phrase that you like, copy and paste that keyword phrase into the search box and search again to see what other phrases people search for. Once you find good keyword phrases, go to Market Samurai to get the detailed information about the keyword phrase you are researching. Market Samurai will provide all the additional information you need to validate your keyword as the correct one to use. Market Samurai provides related keywords to consider and the trends for those keywords as well as the a magnitude of information to help you decide if you have chosen the correct keyword. One thing that is really important for your keyword is the CPI index because it determines the commercial viability for the keyword. Some keywords like “free” do not have a good CPI because generally we are looking for keywords that result in people paying money when they find what they are looking for. Market Samurai pulls information from Google, Microsoft and other search engines and databases to provide all the data in one concise place and saves you time. Some of the information Market Samurai provides is available if you go to many places on the internet and do the research on each site, yet it takes a lot of time and energy. If you do not have Market Samurai yet, you can check at the Google free keyword tool to see the trends for your keyword and to get synonyms for the keywords you are considering. Market Samurai will provide a lot more information for you. If you do not have Market Samurai Keyword, SEO, Google Ad creator software, Google free keyword tool will help you with your keyword research.
Good keywords will bring traffic to your site or article and if you write a compelling content article or post, the people that find the article will be interested in learning more about you or what you have to offer them.
It is not necessary to get super high volume keywords with a lot of competition. Even if the keyword you choose has 21 searches a day, when you multiply it out by 365 days in a year it is approximately 7,665 searches a year.
Combining keywords is also a great strategy. In the article “Free Anti Virus Program”
talking about “Microsoft Security essentials”. The keyword “antivirus” gets 889 searches a day, “Free anti virus program” gets 145 searches a day. This article is not about getting money, instead it is just providing valuable information to my readers so using the word free was not a concern.
For this article, Market Samurai provided the detailed keyword information, “keyword tool” has 14,795 searches, good up trend in volume of searches, a SEO value of $15,286.19 (The total value of traffic that a web-site that ranked #1 for a keyword in Google) “keyword search tool” has 891 searches, a bit of a drop off of the trending, cost per click of $4.38 and about 3 clicks a day for the number one spot if doing PPC and a SEO value of $1,639.08.
“Search keywords” gets 2,433 searches a day, 1,021 possible clicks from SEO if a number one ranked site, good solid flat trend, a SEO value of $3,004.27 and you may find that it was used it as the article title. Now let’s look to add another keyword phrase to the title. The only thing is that keyword gets more searches that keywords.
“Keyword research” gets 5,425 searches, not trending very well, yet has a SEO value of $5,992.46.
“Keyword tools” has a high click through rate of 2.95%, good trend, SEO value of $1,298.35, 1,627 searches a day, SEO traffic of 683 a day and a total value of traffic from adwords of $91.20 for the #1 ranked Google Adwords advertiser. “Internet Keyword” Has 266 searches a day so “Internet Keyword Tools” could be a article title and both keywords are in the title “Internet Keywords” and “Keyword Tools”.
I would like people reading this article to get the free trial of Market Samurai so adding Keyword Software may help draw the correct people to read this article since Market Samurai is a powerful keyword tool that generates keywords, provides all the details to compare keywords and get the commercial viability of the keywords along with a lot of other cool things like write google keyword rich ads for you. Here are a couple of ideas for the article title:
“Keyword Software and Keyword Tools to increase your web site traffic”.
“Search Engine Keyword Tools to improve web site traffic”
Search Engine Keyword has 2,433 searches a day, Keyword tools has 1,627 searches a day, “increase web site traffic” has 92 searches a day. “increase website traffic” only has 53 searches a day so web site is better than website. web site traffic has 178 searches a day.
“Search engine keyword tools to improve web site traffic” has 4 keyword phrases with a combined search of 2,433 + 1,627 + 92 + 178 = 4,330 total searches combined.
This is highly competitive and sometimes it is better to go for the lower volume search phrases and dominate the results on the long tail keyword rather than go for the high volume keywords with a lot of competition. This will give you an idea of the way to think about keywords and how you can combine them. You also see the power of using a tool like Market Samurai to get the real inside information about the keywords instead of just rely on the search volume a
nd free keyword tools. Market Samurai offers a free trail and if you decide to buy it you only pay once and there is no recurring charges. It is also low priced compared to the other keyword tools I have evaluated. I will get a small commission if you buy from the link in this article and that is how I pay the bills. Hopefully you received valuable information in this article and will try Market Samurai by clicking here now.
Inside your article be sure to repeat the keyword right away in the first sentence and then use it again once in the article or add a few other keyword combination’s that relate to the topic that you have found in your research. I always go to Market Samurai to finalize my keyword research to find out the value of SEO for the keyword, the cost per click people are paying for the keywords in ads, the trend lines for the keywords and also to get additional keywords that are related to add into the article or blog post.
Some good keywords to start off your article include “How to…” “7 easy tips to …” “Best way to …”
If you found this article useful, go get the free trial of the best keyword research tool available to help you write great headlines and keyword rich articles now while it is on your mind.
Things to do to move your internet business forward using web site analytics
1) Look at your web site for usability for your customers. Is it too busy? Is there a clear call to action? Are there too many ads? Will anyone come back or sign up to the RSS feed because they enjoyed the time there and they found a solution to their problem or question. Action: Remove some ads from your site if you have more than a couple, be sure that your site looks pleasant to the eye and has a clear call to action on each page or blog post.
2) Look at your Blog theme or website design. Is it clean and pleasant to look at? Action: consider getting a nice clean theme for your blog. Often a premium theme is better than a free theme and has better coding. Action: Look at changing your blog theme if it is not easy to look at and pleasing to the eye. For my site I plan to start using the Thesis blog theme or a Studio Press Theme with clean code and pleasant colors and a nice look.
3) Check the code of your site. Google and disabled people like clean code and it is to the benefit of your web site purpose to have clean code. Action: go to W3C.org and validate the code on your site for HTML and CSS. Be sure to correct all errors and do not worry about the warnings as much. If you are able to clean the code all the way be sure to add the W3C Validated HTML and CSS logos on your site.
4) You are using Google analytics right? If not be sure to get a Google analytics account and add the code to each of your sites and then add the tracking code to your conversion pages. For web sites you can add it just before the last body tag or in your footer so it is on each page or if you have a blog, you can use a blog plug in like Google analytics plug in. Google Analytics is the best free analytics tool available. There is a great resource to learn about Google analytics at http://analytics.blogspot.com/. Action: Verify that you have Google analytics on all your web pages and conversion pages and use analytics to track your conversions.
5) Do you understand “Why” customers come to your website? Write down the target person that you expect to arrive there and what they may expect to get while there.
Action: Write down the “why customers come to my site”. Write down the target audience with as many demographics as possible. Now look at your site through the eyes of your target audience. Are they getting what they want when they arrive at your website or blog? Is it easy to navigate and find the solution to the question or problem they are trying to solve when they get there? If it is great, if not make the necessary changes to have a fun exciting site for your customers that is easy to navigate and without too many distractions as mentioned in number one above.
6) Have you requested feedback on your site from your visitors or from people you know in your target market? Often time’s candid feedback can be very useful in determining if your site meets the needs of you target market. Action: Set up an exit survey on your site so that visitors can provide feedback on the results of their visit or go to a forum in your niche and post a request for site feedback. You may be surprised at the results. Take action based on the survey or site feedback and then continue to request site feedback about each three months or if doing a exit survey continue to use the exit survey, yet use a script that only asks each participant each three months or so. This way you do not bug your visitors with a survey with each visit.
7) Are you selling something or looking for your visitors to take action on your site? If you are, try Google web site optimizer to test two different pages to see which one performs better. Only have one thing be different on each page that you are testing so you will know what the change is that is performing better. Action: Set up Google Web site optimizer on your web site and test two different web pages to see which one performs better and then make the better performing site the main site and make another change to test. Keep testing and making changes and you will see improved performance or conversion with each change.
8) Be sure you know what the success metrics are for your web site. Are you looking to capture email subscribers? RSS readers? Sell a product? Increase the trend of repeat visitors? Be sure to start to measure the success of your web site using analytics. Use the “So What” measurement. For your metrics, it they increase in a way you desire, is it making you more money? Are your readers happier? Be sure that you work to improve things that have a good “So what” factor. Google analytics can measure conversions for you by adding a code to the thank you page for a new email subscriber or a sale. Feedburner can measure the new RSS subscribers. Action: Write down your success metrics for your web site and start to track it. Then take actions and test to see if it improves the results. Remember that when you have the data, you need to analyze it to turn the data into information. Use the information to make changes and then rinse and repeat.
9) If you are not familiar with all that Google analytics offers, I suggest you go there and spend some time reading and watching the tutorials. Google analytics is very powerful and there is no reason to go buy Click tracks, Click Tale or other expensive web analytics tools until you have exhausted the resources and information Google analytics provides for free. Google has a blog at analytics.blogspot.com that has good information and inside the Google analytics page; there is an abundance of information and tutorials.
Action: go to Google analytics and watch the tutorials and read the articles. Go to the Google analytics blog and read up on how to better utilize Google Analytics to improve your web site performance. Sign up for the free version of Clicktale and get a video of each of your visitors actions while on your site and a heat map of where they move the mouse.
10) Check out additional resources to learn more about web analytics and how it can improve your understanding of why customers are coming to your web site, what they do when they get there and how to improve the site and increase traffic. Action: spend time reading up on additional web analytics tools and resources including heat maps, split testing, conversion tracking and start to measure the statistics of the analytics you are getting and turn it into information to improve conversions and traffic. Leave a comment below and let me know what you think about Google analytics and how it has helped your business.
Here are a few good resources:
http://www.lakeshorebranding.com/company/blog/ultimate-list-of-top-29-tools-for-competitive-intelligence/comment-page-1/#comment-174
http://www.compete.com
http://www.alexa.com
http://snipurl.com/yahoowagroup
http://analytics.blogspot.com
http://www.kaushik.net/avinash
http://www.liesdamnedlies.com
http://epikone.com/blog
http://blogs.commerce360.com
http://lunametrics.blogspot.com
http://blog.instantcongition.com
http://snipurl.com/neilmason
http://webanalytics.wordpress.com
http://clayfranklin.com/10-easy-ways-to-improve-web-analytics
How to use search engine keyword tools to improve web site traffic is a tutorial to help you get more visitors to your web site using keywords and keyword software to determine the best keywords for your blog posts and articles. I was going to originally call the article “Do Keyword Research in 3 Easy Steps”. After you read the article you will see why I changed it to “Search Engine Keyword Tools to Improve Web Site Traffic”
